One brand, one set of words, three designs. The copy in all three pages is identical and comes from a single source document, so what differs between them is type, colour, imagery treatment and the signature device, and nothing else.
Editorial trade. Hairline rules and a copper index number hanging in the left margin. The plumber an architect recommends.
Condensed all-caps on a service board. Corner-ticked panels, a running marquee, and a closing beat that flips to a light field.
Warm and domestic. Rounded tiles, a clay pill label above every heading, pine inverted bands. The company your neighbor already uses.